Financial Irrigation of the United States By Funds Appropriated for Emergency Use Under the New Deal. Published by: Fortune. 1934. Collection: Persuasive Maps: PJ Mode Collection
Creator: Appleton, LeRoy H.
This is one of two allegorical maps illustrating articles on New Deal spending and taxes that appeared in Fortune Magazine in consecutive months. This map, published in December 1934, shows the “Financial Irrigation of the United States By Funds Appropriated for Emergency Use Under the New Deal.” Money from taxes and the sale of government securities at the top flows into the U.S. Treasury and “reservoirs” for the Public Works Administration and the Reconstruction Finance Corporation, and from there through a series of overlapping pipes to dozens of new government agencies. Some agencies are “irrigated” from all three sources, others from only one or two. The explanation of the map emphasizes that “There is no specific limit to the amount by which the funds [for the PWA and RFC] could be increased.”
See also ID #1242.02, “Federal Water Shed” (January 1935).
Henry Luce, the publisher of Time, Life and Fortune, was sharply critical of the New Deal, and personally hostile to Roosevelt. After the President’s death, he remarked that it was “my duty to go on hating him.” Brinkley 2010, 193.
For further information on the Collector’s Notes and a Feedback/Contact Link, see https://persuasivemaps.library.cornell.edu/content/about-collection-personal-statement and https://persuasivemaps.library.cornell.edu/content/feedback-and-contact
Fortune, December 1934.
P.J. Mode collection of persuasive cartography, #8548. Division of Rare and Manuscript Collections, Cornell University Library.
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